Cane Rosso in Dallas offers its loyal guests an ever-changing list of
freebies, including the ultrahip pizza-and-crossbones T-shirts.
Toula’s House of Pizza, a popular Greek-style pizzeria in Virginia Beach,
Virginia, gives away logoed fridge magnets and pens to its customers.
•;Cutting boards. A cutting board is an item that many
customers will use every day in their kitchens. Inexpensive
wooden or plastic boards can be purchased online or at
most dollar stores.
•;Red pepper and Parmesan shakers. These shakers, which
are relatively inexpensive, make great gifts for loyal customers during the holidays. Simply fill them with red
pepper and Parmesan cheese and tie a ribbon around the
top with a small card that says “Thank you for being our
guest.” Your customers will appreciate the usefulness of
these little gifts.
pizzeria’s information gets front-and-center placement.
And the design doesn’t have to be complicated to be effective; just make sure it always features your logo, address,
phone number and website.
Magnets. Inexpensive and easy to customize, a quality
magnet can last for years. Anyone who owns a refrigerator
or a car will find a use for your magnet. Again, just make
sure that it provides your pizzeria’s name, logo, phone
number, address and website.
The Gift of Functionality
Most giveaway items serve some function or another, but the
ones that have everyday uses at home or in the workplace often
deliver the best results. Examples include:
•;Tote bags. Give a customer a tote bag bearing your logo,
and it will often go where he goes—to the shopping mall,
the supermarket, after-work softball games, even on out-of-town trips—and your company logo will get viewed
by all of the people that customer encounters along the
way. Thus, large numbers of prospective guests will be
constantly reminded of your restaurant—all for the cost
of one inexpensive little tote bag.
•;Notepads. Notepads are another cost-effective—and extremely useful—item. A logoed notepad will prove useful for both work-related and personal business. Whenever your customer makes a grocery list, takes notes in a
meeting or simply scribbles down a little reminder note
and affixes it to his computer screen or refrigerator, your
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