Cane Rosso, an authentic Neapolitan
pizzeria located in Dallas’ Deep Ellum
district, boasts a number of clever T-shirt
designs, including the popular #PILF
slogan. “I still won’t tell my mother what it
means,” says owner Jay Jerrier.
By Linda Duke
The Free Market
Unique, pizza-related giveaway items can heighten
your restaurant’s visibility at a minimal cost.
Logoed hats, T-shirts, key chains, stadium cups, refrigerator
magnets and pens rank among the most popular promotional
freebies for restaurants. But there are other unique, pizza-related
giveaway items that can provide considerable marketing impact
for your restaurant. These include:
•;Pizza cutters. Have your logo imprinted on the handle or
purchase a bunch of cutters from a local dollar store and
tie a logoed bow around the handle.
Miniature rolling pins. Several suppliers carry this type
of rolling pin. Simply add your restaurant’s logo, website
URL and phone number for delivery, and whenever customers think of pizza, they’ll think of you!
If you’re doing your job well, the merest mention of your pizzeria’s name or a glimpse of your logo likely has a Pav- lovian effect—the customer’s mouth begins to water, an
irresistible craving for your pizza kicks in, and, suddenly, he
knows exactly what he wants for dinner. The only problem
is, most of your customers may go all day long—or all week
long—without hearing or seeing your restaurant’s name. Fortunately, there’s a simple and cost-effective technique for maintaining top-of-mind awareness with pizza lovers: promotional
giveaway items that bear your restaurant’s logo, phone number
and other key information.
These branded products can work wonders for your store’s
visibility and create repeatable brand exposure opportunities.
And the more useful the items are, the better.