2013 STATE OF THE INDUSTRY REPORT
Make plans for 2013 with PMQ’s report on the pizza
industry—both domestic and worldwide—along with a
forecast for the coming year. By Liz Barrett
It’s time again for PMQ’s yearly wrap-up of the state of the industry as well as our forecast for 2013. Each year since it began in 2000, our goal has been
to continually enhance this annual report. This time
around, in addition to data from key industry sources
such as Technomic, Mintel, the National Restaurant
Association (NRA), our annual Pizza Industry Census,
CHD Expert and IBISWorldwide, we’ve also included
information about international pizza growth, thanks
to Euromonitor International and the editors at
FoodService Europe & Middle East.
In addition to numerical data, you’ll find an overview of major food trends from and consumer opinions
about the restaurant industry as a whole. Bring out this
report any time you’re strategizing marketing projects,
planning new menus or considering franchising.
Understanding the Numbers
To determine industry figures for this report, overall
sales and store counts were provided by CHD Expert,
which obtains its data from more than 80 sources, including Web, government and online listings. Technomic provided sales and unit information on the Top
Before we get into the data, it’s important to note that
last year’s report covered a period from January 2010 to
December 2010, while this year’s report covers the year
ending September 2012, providing a more current read
of where the industry stands in store counts and sales.
An Industry On the Rise
Data gathered from all sources this year points to an industry that continues to grow at a rate of just about 1.6%.
December 2012 • pmq.com 21