TheGreen Mile By Walter Webb
Pizzeria operators turn to bikes, trikes and Segways for fast,
eco-friendly delivery over short distances.
When a grown man goes pedal- ing a shiny, red tricycle down a busy suburban street, most
people just naturally stop and stare. But
for Ron Bednar, owner of Pizza Schmiz-za ( schmizza.com) in Forest Grove, Oregon, his gas-free delivery vehicle serves
a purpose beyond drawing the attention
of curious passersby—it’s also the perfect way for his delivery employees to fill
the numerous orders he receives from
students at nearby Pacific University.
Pizza Schmizza’s oversized
tricyle allows quick, gas-free deliveries to nearby
Pacific University in Forest
“The tricycle can go many places on
campus you can’t get to with a car,” Bednar notes. Equipped with a tie-dyed pizza
carrier on the rear and an old-fashioned
bugle horn mounted between the handlebars, the oversized tricycle allows delivery
riders to traverse short distances quickly
and to park in spaces too small for a regular automobile.
It’s also the sort of “green” vehicle that
Oregonians love, requiring no fossil fuels
and leaving virtually no carbon footprint.
Green delivery makes a big impression
on customers who care as much about the
environment as they do about getting hot,
fresh pizzas delivered to their doorsteps.
Going green with your delivery service—
which translates into very effective marketing strategies—also has the benefits of
cutting initial investment and operating
costs while helping reduce emissions and
sustaining the environment.
“A Happier World”
Fred Smith, founder of Federal Express
and an innovator of package delivery ser-
vices, has predicted that green vehicles
will be in wide commercial use within
the next six years, delivering everything
from parcels around the globe to hot piz-
zas around the block. He recently told
National Public Radio that he plans a
complete conversion of FedEx’s vast fleet
of oil-dependent delivery vehicles, with
vans running on electricity, trucks on
natural gas and airplanes on biofuels.