Pizza Press News and Views
Three Brothers Pizza Café (3brotherspiz-
zacafe.com) in Rockville Centre, New York,
recently garnered the People for the Ethical
Treatment of Animals (PETA) Best Vegan
Pizza award for its Seitan Bacon Ranch pie,
a pizza that even a pig could love. In 2009
owner Andy Astafovic’s son, Jay, a vegan,
developed a comprehensive vegan menu
in addition to the regular fare, including
appetizers, pastas, meatless burgers, a full
Sunday brunch and 12 kinds of pizza.
“We’re a place that caters to all peo-
ple, but it’s our vegan menu that brings
people from all over,” Jay Astafovic says.
“It ranges from comfort food favorites to
“We looked at many different restau-
rants and pizzerias, and 3 Brothers Pizza
Café stood out to us because its pizza show-
cased a variety of cruelty-free and delicious
toppings, including faux meats, dairy-free
ranch dressing, vegan cheese and fresh veg-
gies,” says Ashley Palmer, PETA’s assistant
manager of online marketing.
PETA’s Pizza Pick
Champion eater Damon Wells competed in the Grand Sicilian Smackdown at Big Mama’s & Papa’s Pizzeria.
His team, the Wreckless Eaters, won by finishing a 54” pizza in 46 minutes.
It was called the Grand Sicilian Smackdown—in the left corner, the Competitive
Eaters, and in the right corner, the Wreckless Eaters. The teams came together at
Big Mama’s & Papa’s Pizzeria ( bigmamaspizza.com) on June 24 in Burbank, California, to pit their skills against the Grand Sicilian, the pizzeria’s 50-pound, 54”
Guinness World Record holder for the world’s largest deliverable pizza. With six
people per team, each member had to eat about eight pounds of pizza.
According to the Big Mama’s media director, Julian Martinez, the eating contest and the monster pie draw great publicity and help boost sales. “It started out
as a novelty thing for marketing purposes, but it’s really starting to pick up some
momentum,” he says. “The room in which the challenge took place was full of
viewers, and there was a great buzz in the air, especially as the teams got closer
to finishing. All the people who were there just to watch ordered pizza or wings.
It’s gotten us great exposure, and we have plans to market the challenge and giant
pizza even more.”
Big Mama’s holds regular challenges in which teams of up to seven people must
finish the massive pie in two hours to win $1,000. “Currently there are about 1 0
teams who attempt the challenge per month, and a Grand Sicilian gets ordered for
delivery almost every day,” Martinez says. The community-minded pizzeria also
donates the monster pies to charity events.
And the winning team was…the Wreckless Eaters, who finished in 46 minutes,
well under the allotted time. Martinez says the winners had one request after polishing off the 50-pound pie: “Can we have some dessert?”
The Grand Sicilian Smackdown
The Great Spokane Treasure Hunt
Not all treasure is silver and gold. Sometimes it’s a meal from Pizza Rita
( pizzarita.net) in Spokane, Washington. About once a month the popular
chain hides a coupon for two free large pizzas with any number of toppings
somewhere in its delivery area and plays a game of 20 questions with its
Facebook fans to narrow down the location. “We usually hide the coupon in
a park or at a shopping center—someplace where you have to be looking for
it, not just stumbling upon it,” says owner Brian Dickmann. “It’s amazing
how quickly they find it.”
Dickmann says about 25 people participate in each game. “It keeps our Facebook
fans interested and encourages customers
to ‘like’ us,” he says. “We’re getting a lot of
good publicity from it.”