Editor’s Note Rick Hynum
An Industry of Characters
As a journalist and editor for the past 20 years, I’ve had the good fortune to write
about all sorts of interesting, often highly accomplished people in a wide range of
professions. A few of them were even famous, but those are rarely the most memorable subjects. Rather, it’s the true characters that I’ll never forget, everyday
folks with unusual gifts, passions and ambitions: the wholesome-looking, pretty,
blonde coed/artist who, between sorority swaps and history exams, sketched and
sculpted ingeniously misshapen zombie bunnies and bucktoothed bug-men from
some otherworldly dimension; the plump, kindly, country-raised mama of five
who went undercover with the DEA to bust a cocaine ring; the brilliant engineer
and self-styled “Chinese redneck” who rigged up an aquatic gymnasium for fish
and trained them to fight.
Part of the pleasure of stepping in as the new managing editor of PMQ has been getting to know the people
of the American pizza industry, so many of whom are characters in their own right. And, mind you, they are
“characters” in the best, most positive sense of the word—proudly individualistic, creative, driven to succeed
on their own terms, maybe a tad eccentric, and not particularly concerned about what anyone else thinks of
them…just as long as everyone loves their pizza.
In this month’s cover story, “Band of Brothers” (page 42), you’ll meet a trio of colorful—and very successful—
New Yorkers: the Gioves of Brothers Pizza, including hardworking patriarch Filippo Sr. and his elder son,
the talented, breezily confident pizza chef and master dough spinner Giorgio, not to mention Filippo Jr., the
Italian-stallion star of TV’s Jerseylicious and self-styled “prince of pizza.” These self-made pizzaioli operate
one of the Big Apple’s most beloved pizzerias, a family business that has thrived for decades in the fiercely
competitive environment of Staten Island.
You’ll also want to check out senior copy editor Tracy Morin’s “Liquid Assets” (page 34), featuring dozens of
smart ideas for marketing beverages and boosting your bottom line. And if you’re still taking your carryout
orders exclusively by phone, I strongly urge you to read editor-in-chief Liz Barrett’s article, “Order Up!” (page
30). Love it or hate it, online ordering is the future of the carryout and delivery business. Fortunately, as Liz’s
story outlines, there are plenty of reasons to love it.
Finally, “Olives: Gifts of the Gods” (page 26) offers what I hope will be an edifying and engaging introduction
to one of the world’s most popular pizza toppings. From the Greek goddess Athena’s heavenly hand to your
favorite pie, the versatile and voluptuous olive adds a flavor and texture that’s truly “divine.”
Thank you for reading PMQ, and please, let us hear from you!
PMQ Pizza Magazine
10 PMQ Pizza Magazine – The Pizza Industry’s Business Monthly
On the cover: Giorgio Giove and his dad,
Filippo Giove Sr. display a signature
pizza at Brother’s Pizza in Staten Island,
Photo by Dag Bennstrom