When customers walk in and see a in the bustling ski town of Steamboat fresh pizza or a variety of slices displayed Springs, Colorado. The Soda Creek loca-in a clean, well-lit display case, their taste tion is a deli/delivery operation, while buds tell them to immediately begin the Gnarly’s sells by-the-slice during ski sea-ordering process. In this way, glass dis- son from a location at the base of a ski lift.
plays can actually rank ahead of your Hitchcock cites practicality as well as es-
menu as the first impression your guests thetics in his choices of display cases.
receive about your operation. Therefore, “We use Hatco warmers at Soda Creek
choosing the right display cases requires that display four pizzas in a vertical tow-
serious thought and attention. Like other er,” he says. “The temperature control
types of restaurant equipment, display and the humidity system give us a good
cases come in a variety of sizes, price shelf life at 140°, which is what our health
points and functions. And, like other department requires. We sell slices dur-
equipment, display cases have evolved ing lunch, mostly to employees of neigh-
over the years to offer more user-friendly boring businesses. It’s a worthwhile use
features and flexibility than ever before. of the counter space, because it gives us
access to sales we could never get if we
On the Case sold only whole pies.
Steve Hitchcock is the owner of Soda “At Gnarly’s, our slice location, we sell Creek Pizza and Gnarly Charly’s, both slices at a fairly furious pace,” Hitchcock
continues. “On a busy day, we’ll sell about 500 to 600 slices, although we have gone as high as 1,000. Those sales depend on what the customer can see when they get to the register to order. The display cases are lighted and do a good job of presenting the pies in a limited amount of space.”
Another manufacturer of display cases with a warming capability is Doyon
Equipment, based in Saint-Côme-Linière, Quebec, Canada. Karl Doyon, vice president of the 58-year-old manufacturer, points to the company’s ability to adapt and provide what the marketplace wants.
“We have about six dif-
ferent models,” Doyon
says. “Our top seller To hear more
from the operators
for pizzerias is the DRP featured here, visit
3, which we’ve had for
PizzaRadio.com.
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