(provided by Smucker’s Foodservice)
1 c. lemonade ½ c. crushed ice ½ c. vanilla ice cream 2 oz. Smucker’s Raspberry PlateScrapers, plus more for garnish
Blend all ingredients. Serve in a glass decorated and topped with Smucker’s Raspberry PlateScrapers.
many customers don’t know what they will order to drink when they first sit down. And, if your list of mocktails is lengthy, servers can help by offering suggestions. “The No. 1 way that we let our customers know about our mocktails is through the training of our waitstaff,” says Andrew Robertson, service manager of Sal and Mookie’s ( www.salandmookies.com) in Jackson, Mississippi. “As part of the greeting of a table, our servers mention the mocktail menu and point out any personal favorites.” Sal and Mookie’s, a New York-style pizzeria, offers a variety of “Mookie’s Mocktails,” which encompass 15 juice-based or soda-and-syrup styles and 17 Torani spritzers (plus seven sugar-free varieties). The server suggestions, in combination with a detailed and descriptive mocktails menu, help guests narrow down the choices.
Menu marketing. When you add mocktails to the mix, you’ll need to put them on your regular menu
(or add them to a separate drink menu). If your pizzeria caters to mostly adults, arranging them next to the
alcoholic beverages may be a good idea, so that those who seek an alternative to alcohol will be able to review
them. This placement will also highlight the uniqueness of the beverages and set them apart. “What really
differentiates mocktails is the fact
that they are often made from scratch,
similar to the way a cocktail is prepared,”
Thoresen points out. “Because of this, they really appeal to consumers who seek a fresh, hand-crafted beverage experience.”
What if your pizzeria is more family-friendly? If you have a separate kids menu, list at least a few
Sal and Mookie’s offers a wide selection of regular and sugar-free mocktails.
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